BrandQuarterly – Privacy Policy
Last updated: April 2026
This Privacy Policy explains how BrandQuarterly (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit https://brandquarterly.com/. We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and applicable data protection laws.
1. Who We Are
BrandQuarterly is a brand consulting agency providing brand strategy, market analysis, and growth consulting services.
Data Controller:
BrandQuarterly
Contact details:
Email: contact@brandquarterly.com
Website: https://brandquarterly.com/contact/
We do not have a designated Data Protection Officer (DPO). For any privacy-related matters, please contact us using the details above.
2. What Data We Collect
2.1 Information You Provide
We collect personal data you voluntarily provide, including:
- Name and email address via contact forms
- Business information related to enquiries or services
- Any other information included in communications with us
2.2 Information Collected Automatically
When you use our website, we may collect:
- IP address and approximate location
- Browser type and version
- Pages visited and time spent on the site
- Referring URLs
- Device and operating system
- Cookie identifiers and usage data
3. How We Use Your Data
We process your personal data for the following purposes:
- To respond to enquiries and provide services
Legal basis: Contract / pre-contractual steps - To send marketing communications (if opted in)
Legal basis: Consent - To improve our website, services, and user experience
Legal basis: Legitimate interests - To analyse website traffic and performance
Legal basis: Consent (via cookie preferences) - To comply with legal obligations
Legal basis: Legal obligation
4. Legitimate Interests
Where we rely on legitimate interests, these include:
- Improving our website and services
- Understanding how users interact with our content
- Growing and developing our business
We ensure these interests do not override your rights and freedoms.
5. Cookies and Tracking Technologies
We use cookies to enhance your experience and analyse website usage. All non-essential cookies are only activated after you provide consent via our CookieAdmin banner.
Types of Cookies Used
| Cookie Name | Provider / Domain | Purpose | Category | Duration | Consent Required |
|---|---|---|---|---|---|
PHPSESSID | Your website (WordPress) | Maintains user session | Necessary | Session | No |
wordpress_test_cookie | Your website (WordPress) | Tests if cookies are enabled | Necessary | Session | No |
CookieConsent | Your website / CookieAdmin | Stores user cookie consent preferences | Necessary | 1 year | No |
_ga | Google Analytics | Distinguishes unique visitors | Analytics | 2 years | Yes |
_gid | Google Analytics | Distinguishes unique visitors | Analytics | 24 hours | Yes |
_gat | Google Analytics | Throttles request rate | Analytics | 1 minute | Yes |
_gac_* | Google Analytics | Stores campaign data (Consent Mode v2) | Analytics | 90 days | Yes |
Note: New plugins or features may introduce additional cookies. We update this table regularly.
6. Third-Party Services
We use trusted third-party providers to operate our website and services:
- Website hosting providers
- Analytics services (e.g., Google Analytics)
- Email and communication tools
These providers process data under data processing agreements. If any provider is outside the EEA, we ensure appropriate safeguards (e.g., Standard Contractual Clauses).
7. Data Retention
We retain personal data only as long as necessary:
- Contact/enquiry data: up to 3 years from last interaction
- Client data: duration of relationship + up to 6 years
- Analytics data: up to 26 months (aggregated/anonymised)
Data is securely deleted or anonymised when no longer required.
8. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing
- Request data portability
- Object to processing
- Withdraw consent at any time
To exercise your rights, contact: contact@brandquarterly.com
We will respond within one month.
9. Data Security
We implement appropriate technical and organisational measures, including:
- HTTPS encryption
- Access controls
- Regular security reviews
While we take reasonable steps to protect your data, no method of transmission is completely secure.
10. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.
12. Complaints
If you believe your data has been handled improperly, you can lodge a complaint with your supervisory authority:
Malta: Information and Data Protection Commissioner (IDPC)
https://idpc.org.mt/
We encourage you to contact us first so we can resolve your concern.
13. Contact Us
BrandQuarterly
Website: https://brandquarterly.com/contact/
Email: contact@brandquarterly.com
