What is a brand audit?

A brand audit evaluates your brand’s current positioning, messaging, visual identity, and market perception.

Why is competitive analysis important?

Competitive analysis identifies strengths, weaknesses, and market opportunities so your brand can differentiate effectively.

How long does a brand audit take?

Typically 2–4 weeks depending on business complexity and available data.

Templates - BrandQuarterly

Headline Metrics Click any value to edit · Q4 2025

Brand Awareness

↑ 4pp

Target

Consideration

↑ 2pp

Target

Net Promoter Score

↑ 6 pts

Target

Share of Voice

↓ 1pp

Target

Brand Sentiment

↑ 3pp

Target

Customer Loyalty

↑ 0.2

Target

Digital Performance Organic & paid channels

Website Traffic — Monthly Unique Visitorsvs prior

This Period

Prior Period

Social Media Reachby platform

Instagram

TikTok

X/Twitter

Campaign Tracker Edit cells to update

Campaign	Channel	Impressions	Reach	Eng. Rate	Conversions	Progress	Status
							On Track
							At Risk
							On Track
							Behind
							Upcoming

Brand Health Trend 12-month rolling

Key brand metrics over time (%)Awareness · Consideration · Sentiment

Awareness

Consideration

Sentiment

Share of Voicevs competitors

Our Brand

Media Mixbudget %

NPS Trend6 months

Notes & Commentary Click to edit

Key Highlights

Actions & Next Steps

Brand KPI Dashboard · BrandQuarterly

✎ Click any number to edit

Generated

Brand KPI Dashboard Template