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January 19, 2026

Brand Strategy Intelligence

How to Create a Brand Positioning Statement That Actually Works

Jan 19, 2026 BrandQuarterly

In today’s competitive digital marketplace, standing out is no longer about having the loudest advertising

Table Of Contents
  1. What Is a Brand Positioning Statement?
  2. Why Brand Positioning Matters More Than Ever
  3. Brand Positioning Statement vs. Value Proposition vs. Mission
  4. What Makes a Brand Positioning Statement Actually Work?
  5. The Brand Positioning Statement Framework
  6. Real-World Brand Positioning Statement Examples
  7. Step-by-Step: How to Create a Brand Positioning Statement
  8. Common Brand Positioning Mistakes to Avoid
  9. How to Use Your Brand Positioning Statement Across Your Business
  10. Final Thoughts: Positioning Is Strategy, Not Just Branding

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