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January 12, 2026

Brand Strategy Intelligence

What Is Brand Positioning? Definition, Examples, and Frameworks

Jan 12, 2026 BrandQuarterly

Brand positioning is one of the most fundamental concepts in brand strategy, yet it remains

Table Of Contents
  1. What Is Brand Positioning?
  2. Brand Positioning vs. Brand Identity
  3. Brand Positioning vs. Brand Image
  4. Why Brand Positioning Matters
  5. Core Components of Brand Positioning
  6. Types of Brand Positioning Strategies
  7. Brand Positioning Frameworks
  8. Common Brand Positioning Mistakes
  9. Brand Positioning in the Digital Era
  10. Conclusion

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